Measurement
How Vestval measures growth.
A short, honest write-up of how we instrument the Vestval website, track inbound interest and operate a measurable growth engine. Built on first-party analytics, with GA4, Microsoft Clarity and Search Console layered on top.
Sources of truth
Five signals, one operating picture.
First-party event log
Every meaningful interaction (page view, CTA click, form submit, demo request, waitlist join) is logged to our own analytics_events table — independent of any third-party tool.
Google Analytics 4
GA4 for session-level traffic, source attribution and conversion funnels. Wired through a single SiteAnalytics component, configurable per environment.
Microsoft Clarity
Clarity for qualitative behavior — heatmaps, scrolls, rage clicks — used sparingly to inform copy and IA changes.
Google Search Console
Search Console for query-level demand, indexing health, sitemap monitoring and structured data validation.
Lead pipeline
Contact, investor, partner and careers submissions flow into a single inbox of record. We track time-to-response, qualification rate and outcome.
Tracked events
Stable, named events across the site.
Every event below is recorded to first-party storage and forwarded to GA4 + Clarity when those are configured. Names are stable — they don't change between releases.
| Event | Trigger |
|---|---|
| page_view | Every route change |
| cta_click | Primary call-to-action interactions |
| contact_submit | Contact form submission |
| investor_submit | Investor inquiry submission |
| partner_inquiry_submit | Partner inquiry submission |
| careers_submit | Career application submission |
| product_demo_request | Product demo request |
| waitlist_join | Waitlist signup (e.g. Vestval AI) |
| newsletter_signup | Newsletter subscription |
| product_page_view | View of a product detail page |
| city_page_view | View of a city / locations page |
| insight_view | View of an Insights article |
| case_study_view | View of a case study |
| resource_download_click | Lead magnet / guide download click |
What we optimize for
Inbound quality, not vanity traffic.
We track organic search demand for the categories where Vestval can genuinely help — enterprise AI, ERP, HRMS, LMS, productized software, digital transformation, robotics R&D — and we measure inbound quality, not pageviews.
Conversion is defined narrowly: a real conversation with a qualified prospect, an investor inquiry that reaches a meeting, a candidate application that reaches an interview, a waitlist signup that becomes a Vestval AI user.
To opt in to GA4 / Clarity on a deployment, set VITE_GA4_MEASUREMENT_ID and VITE_CLARITY_PROJECT_ID in the environment.